When data is the name of the game, privacy is everything; enter, Matomo!

- Keeping data private. - Not letting other analytics' companies follow the consumer around. - Letting people know that their data will never be sold to a 3rd party and that their data is theirs

Pros

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

Cons

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

Awesome Open Source and Privacy-Conscious Alternative to Google Analytics

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros

Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons

There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

A comprehensive and customizable self hosted web analytics platform

Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features for tracking and analyzing website traffic. One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how it is collected and stored. However, the interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate. This can make it more difficult for users who are new to web analytics or who prefer a more streamlined interface. Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it.

Pros

Matomo is a feature-rich web analytics platform that provides a wide range of tools and features for tracking and analyzing website traffic. It offers a high level of customization. Matomo is an open-source platform, which means that it is freely available and can be self hosted and modified/extended.

Cons

Matomo may have a steeper learning curve than some other web analytics platforms. The interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate.

Good replacement for Google Analytics

We’re using it since early Piwik days. Never stopped working.

Pros

Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.

Cons

UI is a bit outdated atm. Can be improved, but works.

Excellent cost-benefit ratio

Pros

We've been using it since 2019 and it's a replacement for our Google Search Appliance (GSA). Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use. We have no hesitation in recommending it to other users.

Cons

If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.

Ethical webtracking made easy

I can definetly recommened Matomo, it is a great way to monitor your sites while being ethical.

Pros

I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the software works great and is intuitive - and the data protection is not as big of a problem if you host (and own by that matter) the data on your own server.

Cons

I had a few problems running Matomo in a container and setting up a reverse proxy, but after those inital problems everything worked flawlessly.

An excellent telemetry tool

Pros

I really appreciated the ease of installation, both as a solution and also the deployment on my sites. If you have already used competing solutions, the operation is intuitive.

Cons

The community is smaller than for some other solutions, so there are far fewer articles to explain how to take full advantage of the tool. That being said, the existing articles are well written and comprehensive.

Easy and your data is safe

We use it for onlinestatistiks for our website and also for our customers.

Pros

Self-hosting is very simple and comfortable, the web-updater works very fast and all the time.

Cons

As there is not as much money behind it as in Google Analytics its not for all the things you can do with Analytics but for daily business all you need is there. For sure it's not compatible to use with other Google Products.

Best free open source websites and apps users analytics system.

I have been using Matomo for about 8 or 9 years it has always been stable and secure, i always update it regularly without any issues. and it has always been reliable.

Pros

Matomo is the best alternative to Google analytics and other web traffic monitoring system. Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for. that's why i always recommend Matomo over any other analytics system.

Cons

I don't think there is any significant cons that Matomo has.

Very good software for analytics

Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics.

Pros

Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house.

Cons

The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe

Great for GDPR-compliant web analytics

We do web analysis, conversion tracking and use heatmaps - to the extent that our users permit us to. And that is sufficient to run our website efficiently.

Pros

If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights.

Cons

It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers.

If you need a analytics tool that keeps all data in house

Overall I like to work with matomo. We own the data and the handling is easy enough. There is still some slack for approvement, but I guess the need for a secure analytics tool while rise in future and so matomo will have more resources to improve as well. Will see :)

Pros

I love the fact that we can self host matomo and don't have to worry about our analytics data leaving the EU.

Cons

It's still not as good as google analytics. You have to work a lot with segments to get the data you want. The Matomo Tag manager ist alright but is less intuitiv to handle then the google tag manager. But after a while I got used to it.

Efficient software

Thanks to Matomo, we know how to improve the traffic on our websites. It helps us refine your communication with potential customers.

Pros

It does the job in the simplest way I've ever seen. GDPR compliancy by design allows a perfect comprehension of what happens when on your different websites.

Cons

There's lots of different indicators to understand.

Web analysis and monitoring at the highest level

If you don't want to use another well-known monitoring tool or place particular value on the server location, etc., Matomo is the right choice for you.

Pros

What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.

Cons

The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data. What we are still missing is the simple linking option with Google Ads and other PPC ad providers.

The best Web Analytics Platform out there

Pros

I have tried many other Web Analytics platforms, as. a user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo!

Real alternative to Google Analytics and rGP compliant

8 years user and admin of my own Matomo/Piwik server, so satisfied in replacement of GA

Pros

Total control on datas RGPD compliant Best dashboard, more clear than GA

Cons

Have to learn on how to install it (but so easy)

Gute Google Analytics Alternative

Einfach zu bediendene Website-Statistik, die alle Features hat, welche man von anderen Tools wie Google Analytics kennt.

Pros

Das Setup von Matomo ist sehr einfach. In der Cloud-Variante bietet Matomo großartige integrierte Tools, um die Benutzerfreundlichkeit detaillierter zu verstehen, wie Heatmaps und Splittests. Besonders hervorzuheben ist die Möglichkeit, Matomo ohne Cookies und anonym einzurichten, damit das Tool DSGVO-konform und ohne Nutzerinnen zu nerven, implementiert werden kann. Auch der Google Analytics-Import funktioniert gut, wobei man dafür einen Google API Key erstellen (das ist bei Google recht umständlich) und einige Wochen Geduld mitbringen muss, bis alle Daten importiert sind, da die API von den Abfragen begrenzt ist. Das Whitelabel-Feature ist auch ganz nett.

Cons

Wir haben bei einem Kunden eine Migration von der selbstgehosteten Matomo-Lösung auf die Cloud geplant und der Termin wurde seitens Matomo nicht eingehalten. Wir wurden erst Tage später darüber informiert. Der Support war zwar bemüht, hat aber nicht mitgedacht, dass dadurch eine Datenlücke entsteht und wir durch die Woche Verzögerung Informationen verlieren. Eine Zusammenführung mit den Interims-Daten war nicht möglich. Alles in allem sehr ärgerlich, aber ich hoffe, dass es eine Ausnahme ist.

Awesome analytics for self-hosters

Matomo offers a simple setup, a huge amount of features, steady updates and respects the privacy of my users. I really love Matomo.

Pros

- Free to host on-premise - Many hosting companies offer a 1-click-installation for Matomo - Easy & straightforward setup - Comprehensive UX - Managed paid plan for people that do not wish to host themselves

Cons

- Integration with Google, Facebook & Bing Ads not ready yet (but will be released quite soon)

The Best Web Analytics

Pros

I found out About Matomo 6 years formerly known as pikiwik and damn i loved it, it was giving and still giving me exact geotargeted data results and today its matomo , i love the new edits out, realtime data reports. Other than that, Matomo is a very good iff not better alternative to google's analytics and the rep. thanx

Cons

Note: try working on displaying keywords used by site visitors to our sites in search engine results. that functions is on and off. it needs some work.

Simple program, providing all the necessary data

Very positive

Pros

Ease of adding to WordPress, or installing on cloud

Cons

Quite a difficult connection to Google Analytics

Matomo la vrai alternative

je ne peux plus m'en passer et il a soulagé mes craintes face à une éventuelle visite de la CNIL.

Pros

Rapide à placer sur n'importe quel serveur, utilise un micro code si facile à intégrer

Cons

J'ai mis quelques clics supplémentaires pour télécharger la version que je pouvais auto-hébergé.

Easy to use

Pros

Easy to use and easy to learn. Its got everything you need out of the box.

Cons

Google won't release their serch data to Matomo.

Matomo miglior software per analisi web

È facile da installare e configurare ed è possibile creare dashboard, lato utente, in modo che i dati possano essere accessibili e trasparenti.

Pros

Matomo, precedentemente nominato Piwik, è un software open source che fornisce analisi dettagliate di un sito web. Con Matomo è possibile analizzare le visite dei propri utenti in particolar modo il comportamento e le sessioni. I dati raccolti sono in tempo reale, rispetta la privacy ed conforme al GDPR.

Cons

Niente da segnalare. È un software completo.

The best Google Analytics alternative

Pros

This is definitely the best alternative for Google Analytics. I've been using it for a long time and more frequently than mentioned Google Analytics. It's not MA or GA to be used. I use them both. They give me different type of data. I totally recommend it.

Cons

Database swells as more data come. This is normal, but be aware.

Google Analytics Redefined

Great I love it and totally recommend it.

Pros

1. You get to own your data 2. It's more clear and better UX 3. It's open source and you can host it on your own server 4. Since you own your data, you can use it for data mining and custom faster data processing

Cons

Nothing on my mind right now, I can say more plugins can be developed